A reader buys your book.
You keep $9 of $10.
Your store. Your brand. Your readers. No middleman. No Amazon. Direct checkout, instant delivery.
Free tier. 3 books. No transaction fee from us.
Amazon takes 30-65% of every sale. You sell a $15 book and keep $5.25. That's not a partnership. That's a toll booth.
On your own Shopify store? $39/mo plus transaction fees plus a theme plus apps for ebook delivery plus... you're a bookseller, not a Shopify developer. You shouldn't need 6 plugins to sell a PDF.
You just want a clean store where people can buy your books and you keep the money. A checkout page, not a project.
Every sale on your own store is worth 2-3 Amazon sales. The math isn't complicated.
We're not telling you to leave Amazon. KDP is still the best for discovery. New readers find you there. That's valuable.
But every sale on your own store? That's yours. The email address. The full margin. The direct relationship. Your best readers — the ones who buy everything on launch day — they don't need Amazon to find you. They need a link.
A bookstore that works like a bookstore.
Not an e-commerce platform you have to configure.
Custom storefront
Your brand, your colors, your domain. Looks like your website, not a marketplace. Set up in under a minute.
Book product pages
Covers, descriptions, sample chapters, reviews. Everything a reader needs to click 'buy.' Designed for books, not generic products.
Direct checkout
Stripe-powered. Fast, secure, familiar. Reader pays, you get the money. No middleman holding your funds.
Instant ebook delivery
Reader buys, reader gets the file. EPUB, PDF, MOBI. Automatic email with download link. No DRM headaches.
Print fulfillment
List print editions alongside ebooks. Ship yourself, connect a POD service, or use BookPrinter. Your call.
Reader email collection
Every buyer gives you an email. Build your list with people who already paid you money. That's a list worth having.
Sell smarter, not harder.
The tools you need to run a bookstore. Nothing you don't.
Discount codes
Create codes for launches, reader groups, or newsletter promos. Percentage or fixed amount. Expiration dates optional.
Bundle deals
Sell your trilogy as a set. Box sets, series bundles, book + audiobook combos. One click, one price, more revenue.
Custom domain
yourname.com/books or books.yourname.com. Your store lives on your domain. Readers see your brand, not ours.
Sales analytics
See what's selling, when, and where traffic comes from. Simple charts. No MBA required.
Reading lists
Curate collections — 'Start here,' 'Summer reads,' 'Complete series.' Guide readers to their next purchase.
Multiple storefronts
Write in two genres? Run two stores with different branding. Same account, separate identities.
What you're paying to sell books right now.
Authors who started keeping more.
“First month on BookStand, I sold 40 copies of my backlist title at full price. On Amazon, those same readers would have cost me $4.50 each in lost royalties. That's $180 back in my pocket.”
Sarah J.
Romance Author, 9 Titles
“I moved my signed editions off Shopify. Was paying $39/mo plus a theme plus an ebook delivery app. BookStand does all of it for $12. And the checkout actually looks like a bookstore.”
David P.
Fantasy Author
“The reader email collection is the real value. I built a list of 2,000 direct buyers. Those readers buy every new release at full price on launch day. Amazon can't give me that.”
Mei L.
Thriller Series Author
“I was skeptical about selling direct. Then I realized I was giving Amazon $5 per sale to do something a checkout page could do. My readers didn't care where they bought. They just wanted the book.”
Alex R.
Nonfiction Author
Amazon keeps 30-65%.
You keep 90%+. The math isn't complicated.
Free to start. Stripe processing only. We don't take a cut.
Free
$0
3 books, bookstand subdomain
3 books
Ebook delivery
Stripe checkout
Bookstand subdomain
Reader email collection
Pro
$12/mo
Unlimited books, custom domain
Unlimited books
Custom domain
Discount codes
Bundle deals
Sales analytics
Reading lists
Max
$29/mo
Multiple storefronts, advanced analytics
Everything in Pro
Multiple storefronts
Advanced analytics
Team access
Priority support
API access
Only Stripe processing fees (2.9% + 30c). BookStand takes 0% on all plans.