A reader buys your book.
You keep 85%.
Your store. Your brand. Your readers. Direct checkout, instant delivery, and the publishing tools to get there — for authors, not just presses. No Amazon toll booth.
Free tier. Sell direct. The customer relationship is yours.
What you pay to sell books right now.
Amazon takes 30–65% of every sale — a $15 book nets you $5.25. Your own Shopify is $39/mo plus apps plus a theme just to deliver a PDF. We're not telling you to leave Amazon for discovery — but every direct sale is yours: the full margin, and the reader's email.
Amazon's cut
Shopify + apps
Gumroad per sale
A bookstore that works like a bookstore — not an e-commerce platform you configure.
Custom storefront
Your brand, colors, and domain. Looks like your website, not a marketplace. Set up in under a minute.
Book product pages
Covers, descriptions, sample chapters, reviews — everything a reader needs to click buy. Designed for books.
Direct checkout
Stripe-powered. Fast, secure, familiar. The reader pays, you get the money — no middleman holding funds.
Instant ebook delivery
Reader buys, reader gets the file — EPUB, PDF, MOBI, automatic download link. No DRM headaches.
Print fulfillment
List print editions beside ebooks. Ship yourself, connect a POD service, or use BookPrinter. Your call.
Reader email collection
Every buyer gives you an email. Build a list of people who already paid you — the list worth having.
Sell smarter, not harder.
The tools to run a bookstore — and nothing you don't need.
Discount codes
Codes for launches, reader groups, or newsletter promos — percentage or fixed, with optional expiry.
Bundle deals
Sell your trilogy as a set. Box sets, series bundles, book + audiobook combos — one click, more revenue.
Sales analytics
See what's selling, when, and where traffic comes from. Simple charts, no MBA required.
Authors who started keeping more.
First month, I sold 40 copies of a backlist title at full price. On Amazon those readers would've cost me $4.50 each in lost royalties — that's $180 back in my pocket.
I moved my signed editions off Shopify — was paying $39/mo plus a theme plus a delivery app. This does all of it, and the checkout actually looks like a bookstore.
The reader-email collection is the real value. I built a list of 2,000 direct buyers who buy every new release at full price on launch day. Amazon can't give me that.
I was giving Amazon $5 a sale to do something a checkout page could do. My readers didn't care where they bought — they just wanted the book.
Answers